The methods of observation, reasoning, and critical thinking have been developed and refined countless times throughout the centuries in all walks of life. These methods have driven innovations in every industry and enabled individuals and organizations to achieve their goals and prosper. Unfortunately for all of us, the basics of critical thinking are not effectively taught during our time in public schools and universities.

In Method Matters, Quinn outlines the steps of observation, introduces different types of reasoning including goal-based reasoning, delves into methods of creativity to help you overcome hurdles, and brings it all together to teach you how to plan, execute, and achieve your goals.

Method Matters also outlines the pitfalls that can hinder your rationality. Quinn showcases failures in critical thinking, including an experiment from flat Earthers that proves the Earth is round, and a strange series of events led by the author of Sherlock Holmes himself. He then outlines successes in critical thinking, including John Snow’s research on Cholera that helped save thousands of lives.

Learning to execute the critical thinking process effectively is crucial to advancing your career, business, and personal objectives. This book gives you the deep understanding necessary to take your goals to the next level.